In preparation for this article, I briefly reviewed the opinions of others in terms of their outlook for new inventions, innovations and technology. Here are my humble opinion of what’s hot and what’s not.
All posts by Richard Chia
When to use what marketing research tools (Part 2 of 2)
In last month’s issue, we created a fictitious product – a car that can fly, where you, as the management team or the entrepreneur, is tasked to advertise, promote and market this car globally.
Continue reading When to use what marketing research tools (Part 2 of 2)
When to use what marketing research tools (Part 1 of 2)
Many entrepreneurs and even management professionals simply dismiss the use of marketing research as an expense, rather than as an investment. For most people marketing research is nothing more than conducting surveys by asking people a set of predefined questions, compile the answers and then tabulate into quantitative reports for presentation to management.
Continue reading When to use what marketing research tools (Part 1 of 2)
When to Invent and When to Innovate?
This is really a million dollar question that causes sleepless nights for many a brilliant scientist, researchers and entrepreneurs. The answer is not easy as sometimes the line is blurred when we attempt to define where invention starts and where innovation begins.
Basic Guidelines in Crisis Management Communication
Crises are unpredictable, but not unexpected. Crisis are threats, meaning that they actually do or have the potential to create negative or undesirable outcomes. Threats can often translate to mean damages, which at most times include financial losses, injuries, death, structural or property damages, sullied reputations and/or environmental harm.
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Step-by-Step in Conducting Marketing Research
Contrary to many people’s perception, conducting a market research study is not a simple process of putting together a few questions, interviewing some people and counting each person’s answers to the questions asked. It involves careful thinking and planning, and more important, it involves strategy and operational efficiency.
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