Commercialization Support

We provide commercialization support services using a variety of tools covering Workshops, Reports, Consulting and Mentoring and Training Services. With our exposure to a wide range of domains, projects and regions our services constantly evolve to suit the customer’s requirements and the prevalent needs of the ecosystem.

  • Workshops
  • Consulting
  • Mentoring & Coaching


We have translated our experience in working on several commercialization projects across various domains into well-designed workshops to transfer this knowledge effectively to the participants. The workshops are an optimal mix of classroom teaching, expert talks, hands-on tasks and case studies – thus providing both tangible and intangible gains.

In case of Corporate Clients that would like to run workshops for their staff we design custom workshops covering the key areas related to Innovation and Commercialization that are aligned to the needs of the company. The key areas covered by our Workshops are:

Investment pitching

An innovative idea is similar to a product or service – it needs to be sold to prospective investors by leveraging the key strengths of the idea that are most aligned to the requirements of the investor(s). In these Investment pitching workshops experts cover areas like identifying key strengths, understanding the various types of investors and their requirements and finally train in pitching to these investors.

Innovation related

We conduct workshops in a wide range of topics related to Innovation with a few example areas such as – How to tap the innovation quotient of your staff in a SME; How to upgrade management and appraisal processes to be ‘innovation aware’; How to update research processes to bring the output closer to commercialization; and several such topics.

Entrepreneurship related

With a team that has been involved in entrepreneurship at various stages of their careers we have a diverse knowledge base in this area and the expertise to share this knowledge effectively to potential candidates attending the workshops. The areas covered range from – what needs to be done to help taking the first step into this field – to – what can be done if you failed in your project, how you can take the tangibles and intangibles with you.

Startup related

Start-ups, due to their unique combination of properties of starting small, with new ideas, limited resources and high potential, have their own set of conditions and requirements for running successfully. With our experience working with several start-ups around the world we expose these requirements to the workshop attendees and train them to address them.


Do you have an idea that you need help implementing? Are you looking to invest in a business and would like to evaluate its present and future value? Do you need support to approach investors for funding your business idea or business expansion?

Contact us with your challenge or idea and we will provide customized solutions to suit your needs built around well-defined timelines and deliverables allowing you take each step with us. We provide support services across the value chain of the commercialization process. The key areas we cover under Consulting are:

Business Definition

We consult with the client team to help them identify the key business definition – what is/are the products or services offered, what are the unique parameters of this business that help define the strengths that can be leveraged and weakness that need to be overcome.

Business plan

Our business plan building solutions are based on a consultative process where the client is kept involved in each stage of the plan thus walking them through the business plan building process and equipping them with the knowledge and exposure to implement the plan and if needed even upgrade it in the future. This process answers several key questions for the business regarding what needs to be done to effectively run this business, what is the scale of investment needed and the potential returns based on this investment and what are the key risks that need to be addressed.

Marketing plan

Under the marketing plan consulting process we provide highly relevant and customized marketing solutions based on parameters like the products and services of the business, the market they are trying to reach, the likes and dislikes of this market and the strategic integration of various marketing media.

Business model

Under Business Model consulting we work with the clients to help them identify the critical parameters for the business like what are the key revenue streams for the business, who are the key customers and users, what is the operational plan in the short and long term, etc. This is relevant to existing businesses also as this process is helpful in understanding their current operations and identifying areas of expansion or diversification.

Marketing collaterals

With our diverse team of consultants operating around the globe we leverage their expertise and exposure in the various markets and sectors to design, develop and integrate marketing collaterals that are highly relevant to your business and are sensitive to the market needs. We provide support in developing a wide range of marketing material ranging from simple sales brochures to advance and tiered marketing kits containing presentations, brochures and demos.

Strategic planning

We provide strategic planning consulting based on a wide range of client requirements such as – commercializing a new product or project, expanding to new regions, expanding to new demographics, scaling down product range to improve profitability, building a long term plan for product line expansion, etc.

Evaluation of potential licensees

You have developed a ground breaking technology but don’t have the resources to commercialize it – so you are looking for potential licensees. Or your company is looking to expand to foreign markets but don’t want to invest in building the infrastructure in that region – so you would like to develop a regional licensee. For these and other similar cases we identify the potential licensees that are relevant to the technology or business and evaluate these licensees for potential matches.

Deal structuring

We consult with clients in the domain of Deal structuring – we provide solutions in terms of identifying the various relevant deals that are suitable to the clients’ needs and depicting the advantages and the challenges of the key deals. This information will help the client in negotiating the best deal that meets their requirements and also help them manage their expectations in terms of the returns from these deals.

Transition from research project to startup

We provide consulting services to research teams that are looking to transition their research project to start-ups. This covers the complete value chain of services in the commercialization process starting from understanding the project in terms of target market and technology and ending with the detailed business plan for implementing the start-up.

Startup support

We leverage our expertise and experience, gained by involvement in various start-ups around the world, to provide consulting and support services for new start-ups to implement and upgrade their detailed business plan.